Saj: A Unique Logo Design by Shadi Al Hroub

Revolutionizing the Symbolism of Ships

Saj, an ancient Arabic word meaning wood used in shipbuilding, perfectly encapsulates the essence of this logo design. The concept explores the symbolism and history associated with ships, reflecting their cultural relevance. The Saj investment logo portrays four pioneering components through the use of a compass, wood, waves, and shining icons.

Ships have played a major role in Oman's ability to sail to the eastern and western hemispheres, connecting with civilizations of the ancient world. The angular lines of the 'A' icon and the complementary typeface selection add a touch of modernity to the design, while still honoring the traditional roots.

Utilizing digital artwork technology, the Saj logo is brought to life with precision and attention to detail. The technical specifications of the design measure 210 mm × 297 mm, ensuring a visually impactful presence.

With keywords such as innovation, creativity, branding, and marketing, the Saj logo represents a forward-thinking approach to design. It captures the essence of success, abundance, and prosperity, while also exuding elegance and sophistication.

The creative team behind the Saj logo includes Shadi Al Hroub as the Creative Director, Muneeb Al Kindi as the Chief Executive Officer, and Ahmed Muhammad as the Chief Operating Officer. Together, they have successfully crafted a logo that not only reflects the company's interests but also protects its brand identity.

The Saj logo project commenced in January 2019 in Muscat, Sultanate of Oman, and was completed in February 2019. Throughout the design process, the team faced the challenge of maintaining simplicity while incorporating the rich symbolism and history associated with ships.

Recognized for its ingenuity and creativity, the Saj logo was awarded the Bronze A' Design Award in 2019 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious accolade is bestowed upon designs that demonstrate exceptional technical and creative skills, contributing to improvements in quality of life.