COLONS Brand Identity

A Luxury Eyewear Brand Inspired by Time and Space

COLONS is a luxury eyewear brand that stands out from the crowd. The brand name, COLONS, is derived from the colon(:), which is also the symbol logo representing the shape of the hour and minute hand. This unique design element sets COLONS apart from other eyewear brands in the market.

What makes COLONS truly special is the way they incorporate the concept of time into their brand identity. The fonts and patterns used by COLONS are visualized using twelve angles of the clock index, creating a cohesive and consistent brand experience. The front of their eyewear features a 'time lock' that refers to a specific time, such as 07:25, giving each pair of eyewear a unique and meaningful name.

In addition to their innovative design, COLONS pays attention to the materials used in their eyewear. They use pure titanium, ebony, and black walnut, ensuring both durability and a luxurious feel. The packaging for COLONS eyewear is also carefully crafted, with paper packaging, leather packages, and metal guarantee cards, all featuring foil printing.

COLONS' commitment to delivering a complete brand experience extends beyond their eyewear. Their identity is organically linked to their delivery system, office tools, marketing ads, and visuals. This attention to detail ensures that every interaction with COLONS reflects their brand values and creates a memorable experience for their customers.

The design team behind COLONS, Byoengchan Oh and Chihyun Son, have successfully overcome the challenge of communicating the brand experience of time and space to customers. Through their innovative design choices and consistent storytelling, they have created a brand that not only offers high-quality eyewear but also shares a special moment with each customer.

The COLONS brand identity project started in August 2017 and was completed in September 2018 in Seoul. The finished design was exhibited at Kintex in South Korea. The project received the Bronze A' Design Award in 2019, recognizing its outstanding creativity and ingenuity in incorporating the concept of time and space into a luxury eyewear brand.

COLONS is a testament to the power of design to create unique and meaningful experiences. By combining art, architecture, design, innovation, and technology, COLONS has created a brand that not only offers stylish eyewear but also captures the essence of beautiful moments in time.