Cooked Tree Meat Skewers: A Symbol of Health and Life

Chuanyu Zhang's Award-Winning Logo and Brand Design

Chuanyu Zhang's inspiration for the design came from the desire to express the keyword "health". The designer chose the symbol of the tree of life as a visual element, combining it with the brand's color to form the concept of a "skewer". This visual representation not only aligns with the restaurant's name but also encapsulates its meaning.

The design's unique properties lie in its ability to help the brand communicate a precise restaurant concept - a healthy restaurant. The visual elements are simple yet powerful, with the tree symbolizing the restaurant's business philosophy and its commitment to life and vitality.

The design was realized through print technology. The project started in June 2018 in Harbin and was completed in August 2018 in the same city. The main challenge faced during the design process was how to convey the restaurant's concept in the simplest and most effective way, allowing consumers to experience it and ultimately appreciate the visual design.

Chuanyu Zhang's design has not gone unnoticed. In 2019, it was awarded Silver in the A' Graphics, Illustration and Visual Communication Design Award. This prestigious accolade is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Designs that win this award are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and evoking positive feelings, amazement, and wonder.

In conclusion, Chuanyu Zhang's design for the Cooked Tree Meat Skewers logo and brand is a testament to the power of visual communication in expressing a brand's philosophy and values. It's a design that not only stands out but also tells a story - a story of health, life, and vitality.