Revolutionizing Exhibition Spaces: The Treessun Stand

He Mu's Innovative Design Blends Art, Technology and Architecture

The Treessun Exhibition Stand is a testament to He Mu's innovative approach to design. The stand, which is a large interactive art installation, was conceived to convey the green concept and native complex of Treessun, a brand that had not exhibited its products on a trade show for five years. The design integrates the display of wood flooring products with an experience of a sightseeing tour, transforming the display space into a unique and engaging environment.

What sets the Treessun Exhibition Stand apart is its unique properties. The design features a circulation of "going up to the hill", "sightseeing on the hill" and "going downhill". As visitors ascend, they get an overall view of the wooden hill made up of flooring products. At the top, they enter a cave where mirrors reflect the pillars clad with flooring products, creating a forest-like illusion. On the way down, a digital waterfall showcases the brand's accolades.

The realization of the Treessun Exhibition Stand involved the use of advanced technology. Parametric design was used to create the curved surface of the "wooden mountain", and programs and numerical control machines ensured the accurate size and precise assembly of the wooden components. Multimedia technology was utilized to turn the wooden boards into a dynamic digital waterfall, forming a contrast with the static hill. Furthermore, the unpainted wood floorboards of the installation can be reused after the exhibition closes, aligning with Treessun's green concept.

The Treessun Exhibition Stand was not without its challenges. Creating an interaction among the exhibits, time, space, the art installation, and visitors while ensuring that the brand's concept and products were presented in an interesting and effective way was a major hurdle. However, He Mu and his team overcame these challenges through innovative structure and logic for product display and adjustments in the engineering and construction process.

The Treessun Exhibition Stand is a shining example of how design can transform a simple exhibition stand into an immersive experience. The stand was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2019, a testament to its outstanding design and innovative use of technology. This design serves as an inspiration for future exhibition stands, pushing the boundaries of what is possible in design, technology, and architecture.