1869 Principe Real: A Blend of Classic Charm and Contemporary Design

Joao Loureiro's Award-Winning Design for a Luxurious Bed and Breakfast in Lisbon

Joao Loureiro drew inspiration from the architectural features of the palace, its color, and elements to create a unique and timeless identity. The design incorporates the number 1869, reminiscent of old door numbers, and a pattern inspired by the tiles found in the building entrance and typical Portuguese houses. These details, combined with modern typography and iconography, lend character and contemporaneity to the brand.

1869 Principe Real is located in Lisbon's trendiest neighborhood, Principe Real, known for its premium and luxurious feel. The design successfully incorporates these values into its identity, creating a brand that reflects the philosophy of this unique accommodation. The result is a logo that blends a classic font with modern typography and a stylized bed icon in the 'L' of 'Real'.

The design was realized using Adobe Creative Suite, and all brand collateral was printed on high-quality paper using Pantone colors. The signage was created using rust-looking Corten Steel with a laser engraving finish, produced by certified and specialized companies to guarantee the best result possible. The choice of Corten Steel for the signage was a result of careful consideration to ensure a modern yet luxurious look and feel.

The project, which started in 2017 and was completed in mid-2018, faced challenges in finding the best material for the space signage. However, the final choice of Corten Steel beautifully complements the space and its color palette. The design is meticulous, with high attention to detail, ensuring that guests at 1869 Principe Real have the best experience possible.

In conclusion, Joao Loureiro's design for 1869 Principe Real is a testament to the power of blending classic and contemporary design elements. The design's unique identity, inspired by the architectural features of the palace and the cultural elements of Portugal, has not only enhanced the guest experience but also earned it a prestigious award. It stands as an example of how thoughtful design can transform a space, creating a unique and memorable brand identity.