Feres & Bertagni: Law Office Visual Identity

A Classic Coat of Arms for a Strong and Respectful Law Office

The Feres & Bertagni Law Office sought a strong and distinctive identity as a new firm composed of two partners. Yuri Miranda, the designer behind the project, drew inspiration from the classic form of a coat of arms, which has long been associated with nobility and tradition. The goal was to create a symbol that exuded strength and respect, accurately reflecting the nature of a law office.

The resulting visual identity project showcases a modern interpretation of a coat of arms, incorporating elements that represent the partnership between the two families, Feres and Bertagni. Through extensive research on heraldry and coats of arms design, the design team translated the information into a relevant graphic concept.

The initial concept included two symbols derived from the coats of arms of each family. However, after discussions with the partners, a cleaner version was preferred, which only contained their initials. This decision resulted in a more balanced and refined design.

The Feres & Bertagni visual identity was realized using a combination of traditional techniques and modern tools. Yuri Miranda employed his inspiration, imagination, and pencil to sketch the initial concept, which was then brought to life using Adobe Illustrator.

As part of the project, a comprehensive Brand Book was delivered, providing guidelines for the correct use and application of the new brand. The Brand Book includes specifications such as the minimum and maximum size for usage, color palettes, font choices, and guidelines for when to use the primary or secondary version of the visual identity.

The Feres & Bertagni visual identity is not limited to a logo alone. It extends to all customer touchpoints, including stationery, labeling, and standardization of emails and other legal materials. Following the brand guidelines ensures a consistent and cohesive representation of the law office.

The Feres & Bertagni visual identity project was completed in August 2015, in São Paulo, Brazil. The design team faced the challenge of finding the right balance between tradition and representing the partnership in a symbol. However, with a clear vision in mind from the beginning, the final design successfully achieved this balance, becoming the core of the project.

This exceptional design has been recognized with the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. The award acknowledges the outstanding creativity and ingenuity of the design, which authentically represents the experience and resourcefulness of Feres & Bertagni. By incorporating best practices in art, science, design, and technology, this visual identity contributes to improving the quality of life and making the world a better place.