Kong-Ke Museum: A Unique Visual Identity

Unveiling a New-Style Exhibition Venue and Work Station

googoods, the renowned design brand, has once again pushed the boundaries of creativity with their latest project, the Kong-Ke Museum. This innovative exhibition venue not only showcases captivating artworks but also serves as a work station for workers to relax and recharge in the bustling city of Taichung.

What sets the Kong-Ke Museum apart is its unique visual identity. The logo, with its unfinished form of characters depicted through short strokes, captures the essence of the construction site. It symbolizes the sense of incompleteness and transition that is often associated with such spaces. However, the true beauty of this visual identity lies in its interactive nature. Through communication with the public and their active participation, the museum's identity evolves and completes itself, just like a construction project reaching its final form.

One of the standout features of the Kong-Ke Museum is its ingenious use of existing materials. The guidance system within the museum incorporates elements commonly found at construction sites, such as formwork, excess scrap wood, circular saw blades, and plastic water pipes. These materials are repurposed to create a layout plan that guides visitors through the space. Paint buckets filled with cement, water pipes, polycarbonate wave boards, and gloves further enhance the immersive experience, serving as devices that direct visitors to different areas of the museum.

The visual expression of the Kong-Ke Museum extends beyond its physical space. The poster design utilizes cement bag packaging for screen printing, adding a touch of authenticity and reinforcing the connection to the construction industry. This attention to detail and commitment to incorporating construction-related elements into every aspect of the museum's design truly sets it apart.

The realization of the Kong-Ke Museum involved a combination of various materials and techniques. Formwork, excess scrap wood, circular saw blades, paint buckets, cement, water pipes, polycarbonate wave boards, gloves, and cement bag packaging were all utilized to bring this unique vision to life. The result is a visually stunning and immersive experience that seamlessly blends art, architecture, and design.

The Kong-Ke Museum project commenced in June 2019 and was completed in November 2019 in Taichung, Taiwan. Throughout the process, the design team, led by googoods, faced several challenges. One of the key hurdles was gaining an in-depth understanding of the work culture and incorporating existing materials used by the workers. However, these challenges were overcome through meticulous research and a deep appreciation for the workers' craft.

The Kong-Ke Museum has garnered widespread acclaim and recognition in the design community. It was awarded the prestigious Iron A' Design Award in 2021 in the Graphics, Illustration, and Visual Communication Design category. This accolade is a testament to the museum's well-designed, practical, and innovative approach, meeting professional and industrial requirements. The Kong-Ke Museum stands as a shining example of how design can integrate industry best practices and competent technical characteristics to create a fulfilling and positive experience, contributing to a better world.