Julia Hell's Innovative Corporate Design Wins Silver A' Design Award

ACP Alpha Container Pictures' Unique Branding Reflects Modern, Timeless Playfulness

The design process aimed to create a unique corporate design that would work in harmony with moving imagery. The challenge was to transport contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were influenced by the 'Container' part of the company's name.

The logo is a combination of the short form of the company name, ACP, and the complete name. Two fonts were used: a stencil font often used on freight containers for shipping goods overseas, and a monospace typeface analogue to a typewriter but very technical. The logo introduces the color scheme of the corporate design, which can be found in both printed business documents and on the website.

The design was realized using Adobe Illustrator for the logo and Adobe InDesign for the print documents. For the web design, Adobe XD was used to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.

The website focuses on showing as much video content as possible, since this is what the company produces. The entrance to the website features fullscreen video imagery that show how emotional and impressive the work of ACP is. This design decision was based on research that showed many film production companies' websites did not display their video content prominently.

The project started in December 2015 in Berlin and is still ongoing, with milestones including the release of the logo and business papers in April 2016 and the launch of the website in February 2017. The corporate design was created for the film production company "Alpha Container Pictures", short ACP, based in Berlin.

The Silver A' Design Award is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.