Reviving History: Olga Raag's Unique Car Design

Blending the Past and Present with the 'Free Estonian'

Olga Raag's inspiration for the 'Free Estonian' project came from a vintage car and an intriguing time in the Soviet Union in 1973. She found a unique way to revisit the past by incorporating newspapers from that year into her design. The newspapers, yellowed with age, were carefully photographed at the National Library. Raag spent weeks cleaning, adjusting, and editing the files to incorporate them into her project.

The uniqueness of the 'Free Estonian' lies in its historical relevance and the innovative use of materials. The final design was printed on a special material used on cars, which is durable for up to 12 years. The application process alone took 24 hours. The result is a car that not only draws attention but also evokes nostalgia and positive energy. It invites curiosity and engagement, making it more than just a vehicle.

The 'Free Estonian' was realized using advanced printing and full-wrap technology. The car was designed for special occasions such as weddings, birthdays, and graduations, adding a unique touch to these events. The project was carried out in Estonia in 2019, highlighting Raag's dedication to her craft and her innovative approach to design.

Despite the challenges of finding a new idea for an old car, Raag successfully transformed the vehicle into a unique piece of art. Her design was recognized with the Silver A' Fine Arts and Art Installation Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.

In conclusion, Olga Raag's 'Free Estonian' is a testament to the power of innovative design and the blending of past and present. It's a unique car that serves as a moving art installation, attracting attention and evoking nostalgia wherever it goes. It's a reminder of the limitless possibilities of design when creativity and technology come together.