The Bennetti Watch: A Luxury Timepiece Designed by Mako Design

Combining Durability and Beauty

The inspiration behind the Bennetti watch stems from the philosophy that a luxury watch should never have to sacrifice its durability for beauty. With this in mind, each Bennetti watch is built to be taken seriously, to stand out, compliment personal style, be a conversation piece and be overall a work of art.

Designed by MAKO and crafted from the finest materials, The Bennetti Watch is a cut above its competition. MAKO developed the concept from an idea and after prototyping and assisting with 3D CAD renderings, hand sketching, concept design, digital sketching, product planning, and packaging design through to production. MAKO used elements of logo ideation, manufacturing sourcing, packaging all materials, production management and manufacturing sourcing The Bennetti Watch design as well.

Quick sketch ideation helped us realize the smaller design details, while the full 3D model was designed in Solidworks and then rendered with Keyshot. Amidst the CAD phase, we had 3D printed the watch casing to ensure that it sat comfortably on the wrist as well.

The Bennetti Watch boasts impressive technical specifications. With a case diameter of 40mm and a case thickness of 12mm, it strikes the perfect balance between elegance and functionality. Additionally, it offers a water resistance level of 5 ATM, making it suitable for everyday wear.

This product made its way from concept design to a fully functional prototype and ultimately into production. Though relatively straightforward, the majority of the challenges took place during the mechanical phase, as we were re-configuring the movement within the watch case.

Crafted from the finest materials, The Bennetti Watch is a cut above its competition. Mako Design plus Invent designed developed the concept from an idea, prototyped, assisted with 3D CAD renderings, hand sketching, concept design, digital sketching, product planning, and packaging design through to production. The details of this product entailed using elements of logo ideation, manufacturing sourcing, packaging all materials, production management, and manufacturing sourcing to make the Bennetti watch a luxury product that stands out among the competition.

This Design was awarded Bronze in A' Jewelry, Eyewear, and Watch Design Award in 2020. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.


Project Details and Credits

Project Designers: Mako Design + Invent
Image Credits: Mako Design + Invent
Project Team Members: Rob Colgan
Project Name: Bennetti
Project Client: Mako Design + Invent


Bennetti IMG #2
Bennetti IMG #3
Bennetti IMG #4
Bennetti IMG #5
Bennetti IMG #5

Read More on Design Radiant