ISY Sanya International Electronic Music: A Futuristic Festival Experience

Chengfu Wang, Gaokang Dong and Jian Qu Redefine Music Festivals with Innovative Design

The team drew inspiration from the natural beauty of Sanya, incorporating elements of the sea, sky, and mountains into the design. The festival features a futuristic stage that provides an immersive, nearly surrounded experience for attendees. The design integrates a top-level presentation of closed-loop sound field and lighting effects, creating an unforgettable audio-visual spectacle. The festival's unique feature is its fireworks show, which resonates with the music, creating a breathtaking display in the night sky.

ISY Sanya International Electronic Music Festival is more than just a music event. It's a global carnival that celebrates the tropical atmosphere of Hainan Island. The 2019 edition introduced a new set of IP, "Deer Man," derived from the legendary design of the sea, sky, and mountains. This narrative of love and natural power is woven into the iconic stage design, making ISY one of the most innovative music festivals in China.

The design realization of the festival was a complex process, involving the creation of a futuristic stage, the coordination of a grand fireworks ceremony, and the performance of hundreds of UAVs. The festival's fireworks show is a visual feast, combining music and fireworks special effects. The color, design, and arrangement of the fireworks are perfectly combined with the large screen performance, offering a 3D visual experience for the audience.

The festival faced several design challenges, including the continuation of the theme of "love" and the integration of various storylines. The festival's narrative focuses on the journey of "Deer Man" in search of love on Earth, a story that is considered the spiritual core of the ISY brand. This narrative is presented through the main stage's visual, auditory, and tactile experiences, demonstrating the strong relevance among the grand ceremony, city, culture, and tourism.

The ISY Sanya International Electronic Music Festival's unique design and innovative approach to festival organization have earned it the Silver A' Event and Happening Design Award in 2021. This prestigious award recognizes top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The festival's design, admired for its strong technical characteristics and splendid artistic skill, showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.