Lays Signature: A Sensory Revolution in Snack Consumption

Reimagining Chip Consumption with PepsiCo Design & Innovation

The inspiration behind Lays Signature was a challenge - to meet future customers where they are, out in the world having experiences and sharing them on their phones. This led to the creation of a rich and multi-sensory experience that reimagines how people consume chips. The first installment of this unique design was launched at the exclusive department store, Lane Crawford.

Lays Signature is more than just a snack; it's a brand experience with a singular mission - to make potato chips sexy to the rapidly evolving 'me generation'. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers, transforming the act of snacking into a memorable event.

At these mixology chip bars, customers are treated to a live performance where unique flavors are hand-crafted right before their eyes. This approach not only enhances the sensory experience of consuming chips but also adds a touch of exclusivity and personalization to the process.

The uniqueness of Lays Signature lies in its ability to turn a simple act of snacking into a sensory spectacle. This innovative design has been recognized with the Golden A' Design Award in 2021, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom.

The award is a testament to the extraordinary excellence of Lays Signature and its significant impact on the world with its desirable characteristics. It is a shining example of how art, science, design, and technology can come together to advance the way people experience everyday activities like snacking.

In conclusion, Lays Signature, a project by PepsiCo Design & Innovation, is a revolutionary design that redefines the way people consume chips. With its unique approach to enhancing the sensory experience of snacking, it has set a new standard in the food industry and has been recognized for its innovation and excellence with a prestigious Golden A' Design Award.