Traackr: Redefining Brand Identity for Influencer Marketing

Award-winning design by Felice Della Gatta

Traackr's new identity is a testament to its commitment to excellence in influencer marketing. The redesign project, conducted in collaboration with Traackr's head of marketing and head product, encompassed a complete overhaul of the brand strategy, logo, color palette, brand style guide, and various digital and print collaterals. The culmination of this effort was the redesign of the traackr.com website, which showcases the brand's new identity and its capabilities.

The process of redesigning Traackr's identity was divided into three main phases. The discovery phase involved a live workshop to gather essential information about the brand, its target market, and its value proposition. The research and visual direction phase challenged and consolidated the findings from the workshop, resulting in the selection of a visual direction that best represented Traackr's multifaceted brand personality. The final phase focused on the actual identity redesign, including the creation of a new logo, color palette, style guide, and various digital and print assets.

One of the key strengths of Traackr's new identity is its flexibility. The primary color palette, consisting of four distinct colors, allows for the creation of different experiences while maintaining brand recognition. Each color represents a specific theme, such as business, people, technology, and passion. By using these colors strategically, Traackr can tailor its brand experience to different contexts and audiences.

The Traackr identity redesign has been implemented across various digital and print formats, including business cards, rollup banners, window decals, social media branding, and display advertising assets. The technical specifications of the design were carefully considered to ensure consistency and effectiveness across all platforms.

The Traackr identity redesign project was a collaborative effort involving a distributed team across four countries. The project timeline spanned from January 2019 to May 2019, culminating in the release of the new website. The team's dedication and expertise resulted in an award-winning design that showcases Traackr's commitment to excellence in influencer marketing.

Felice Della Gatta's redesign of Traackr's brand identity has been recognized with a Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award acknowledges designs that exhibit strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.

The Traackr brand identity redesign is a testament to the power of design in elevating a brand's presence and impact. With its new identity, Traackr is poised to continue leading the way in influencer marketing, empowering brands to connect with their audience in meaningful and authentic ways.