Ghepard Communication Logo

Visual Identity

The logo stands out with its dynamic silhouette of a cheetah, created using two lines of the same thickness, embracing a minimalist and modern style. The cheetah's long tail, a distinctive feature, plays a significant role in the design. The initial gold color, symbolizing winners, is given a matte and modern look, complemented by a shade of gray, resulting in a smooth appearance. This versatility allows the logo to be easily applied to various materials.

The Ghepard Communication Logo was realized using Corel Draw and Adobe Creative Suite, showcasing the designer's technical expertise. The logo can be applied to both white and black backgrounds, with the white logo recommended for colorful backgrounds. The logotype utilizes the fonts Avenir Roman Bold and Avenir Roman Regular, effectively expressing the agency's name. The symbol is positioned at the top of the logotype, emphasizing the cheetah's silhouette, which serves as the centerpiece of the entire concept. The logo and symbol are harmoniously integrated within a rectangular shape.

This visually striking logo, designed by Morosan Ioana, serves as a unique representation of the Marketing and Communication Agency. Its versatility and ease of use make it suitable for a wide range of applications and materials.

The Ghepard Communication Logo project commenced in August 2020 and was completed in September 2020 in Cluj-Napoca, Romania. The design process involved extensive research on existing brands featuring the cheetah symbol, enabling the creation of a distinctive logo that captures attention in a pleasant manner. Overcoming the challenge of capturing the dynamism of the animal while maintaining a fresh and unique look, the designer successfully crafted a logo that stands out from other marketing agencies' logos.

The Ghepard Communication Logo, with its personalized, minimalist, and modern graphic symbol, has been recognized for its excellence. It was awarded the Iron A' Design Award in 2021 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award acknowledges well-designed, practical, and innovative creations that meet professional and industrial requirements. The Ghepard Communication Logo stands as a testament to the integration of industry best practices and competent technical characteristics, contributing to a better world.