Hankol Liquor: Innovative Packaging Design

Combining Tradition and Modernity

The inspiration for the design of Hankol Liquor stems from the essence of the brand itself. The strong and simple lines of the bottle outline its shape, while the logo graphics are presented on the front with exquisite technology, expressing a stable and introverted product temperament. The design reflects the people-oriented spirit of the brand, with "Hankol" meaning a person who drinks boldly and happily.

One of the standout features of the design is the integration of the founder's silhouette into the negative shape, using positive and negative figures. This design choice not only adds a visually striking element but also conveys the spiritual essence of not forgetting the original intention. The use of Chinese calligraphy and seal in the typeface further enhances the oriental cultural charm of the sauce-flavored liquor.

The realization of the design involved the use of environmentally friendly EPP materials for the outer packaging box. This choice aligns with the brand's commitment to sustainability and ensures that the packaging is both eco-friendly and degradable. The combination of the face metal and the glass bottle body presented a technical challenge during production, but the designers successfully overcame it, resulting in a seamless and visually appealing final product.

Hankol Liquor was developed in Shenzhen in early 2020 and completed in June 2020. It is set to be released in January 2021, offering consumers a unique and culturally rich drinking experience. The design has already gained recognition, receiving the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award acknowledges the outstanding creativity and resourcefulness of the design, as well as its contribution to improving the quality of life.

With its innovative and captivating packaging design, Hankol Liquor sets itself apart in the market, combining tradition, modernity, and sustainability to create a truly remarkable product.