Dodoshine: A Sunny and Fashionable Brand Design

Bringing Sunshine and Sterilization to Home Appliances

The inspiration behind Dodoshine comes from two main aspects. Firstly, the designers were inspired by the idea of "shine," which represents the sunshine lifestyle and the use of UV technology for sterilization. The addition of "do" to the front of the name not only serves as an action instruction but also conveys the meaning of "more" in Chinese pronunciation. Secondly, the designers noticed that famous fashion brands often use exaggerated serifs in their logos, which leave a lasting impression on people. Taking this into consideration, the designers carefully incorporated some of these elements to give the Dodoshine brand a touch of fashion.

What sets Dodoshine apart is its ability to promote a healthy lifestyle while also positioning itself as a slightly fashionable brand. The name itself draws on the Chinese tradition of using sunlight to kill bacteria, aligning perfectly with the brand's use of UV sterilization technology. The logo features a bold sans-serif font with added serif elements, reminiscent of fashion brands. This design allows Dodoshine to showcase a sunny and slightly fashionable image, accurately positioning itself in the market.

The realization of the Dodoshine design can be achieved through printing on the product or marketing materials. The logo can be printed at a minimal size of 34mm x 10mm, ensuring its visibility and legibility.

Interacting with the Dodoshine brand is simple yet effective. People can see and read the logo, instantly understanding its meaning and the brand's focus on sunshine and sterilization.

The Dodoshine project began in April 2019 in Beijing and was completed in March 2020, also in Beijing. Throughout the design process, the team faced the challenge of accurately expressing the brand's positioning. Dodoshine aims to strike a balance between being fashionable and meeting the needs of the public, neither being overly trendy nor appearing as an ordinary technology brand. The logo design successfully overcame this challenge, capturing the essence of the brand and its target market.

Dodoshine has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through the integration of art, science, design, and technology.

With Dodoshine, Xu Chen and Rong Zhang have created a brand design that combines the power of sunshine and sterilization, while also incorporating a touch of fashion. This unique approach allows the brand to stand out in the market, appealing to consumers who prioritize both health and style in their lifestyle choices.