Zhenshiming Eye Mask: Combining Function and Fun

An Innovative Design by Bo Yang

The inspiration for the Zhenshiming Eye Mask came from the designer's desire to create a product that not only served its purpose effectively but also brought joy to its users. The packaging of the eye mask is divided into two series: youth and adult. Each series is represented by a simple and interesting visual form, using the capital letter E as a common form of the Chinese visual acuity chart. This choice not only reflects the product's purpose but also adds an element of familiarity and interest.

What sets the Zhenshiming Eye Mask apart is its clever use of visual elements. The capital letter E is transformed into a smiling face, while the shape of the English word "eye" is outlined with a stroke. These two elements form a complete visual work that can exist separately. When the box is opened, a complete visual chart is revealed on the side, which is not only familiar to consumers but can also be used to test vision simply. This interactive feature adds an extra layer of engagement and makes the product even more interesting.

The design of the eye mask itself is equally captivating. The word "eye" in the "eye mask" is cleverly designed to resemble an owl's face. The use of red and blue eyes represents youth and vitality, as well as maturity and steadiness, respectively. This thoughtful design choice adds a touch of personality to the product and appeals to a wide range of consumers.

The Zhenshiming Eye Mask is made from white cardboard, ensuring a lightweight and comfortable experience for the user. Its dimensions of 135mm×105mm×28mm make it compact and portable, perfect for travel or everyday use.

Functionality is at the core of the Zhenshiming Eye Mask. Its primary purpose is to protect the eyes and relieve eye fatigue, providing a healthy and comfortable experience. The added feature of the visual chart on the packaging adds an element of fun and interactivity, making the product more than just a simple eye mask.

The Zhenshiming Eye Mask project started in October 2020 and was completed in November 2020 in Beijing. Throughout the design process, the team faced challenges such as ensuring the smooth connection of lines in the printing process and achieving harmonious cooperation between the product box cover and inner box. These challenges were overcome through careful attention to detail and collaboration.

The Zhenshiming Eye Mask has been recognized for its innovative design and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award honors designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The Zhenshiming Eye Mask stands as a testament to the designer's technical and creative skills, contributing to the improvement of quality of life.

The Zhenshiming Eye Mask is not just an ordinary eye mask. It combines functionality, visual appeal, and interactivity to create a unique and enjoyable eye care experience. Bo Yang's innovative design has brought a fresh perspective to the world of eye masks, making the Zhenshiming Eye Mask a must-have for those seeking both practicality and fun in their daily eye care routine.