Red Gladiolus: A Fusion of Tradition and Modernity

Guangzhou Miguo Food Co.,Ltd's Innovative Nuts Gift Box Wins Silver A' Packaging Design Award

Guangzhou Miguo Food Co.,Ltd has created a unique and innovative packaging design for their nuts gift box, Red Gladiolus. The design, which was awarded Silver in the A' Packaging Design Award in 2023, is a blend of traditional Chinese aesthetics and modern design elements, resulting in a product that is both visually stunning and functional.

The Red Gladiolus nuts gift box is inspired by the shape of a pine cone, a design choice that not only reflects the brand's logo but also symbolizes the brand's concept of growing strong and straight. The packaging design uses traditional Chinese red and rose gold, creating a striking contrast that highlights the premium quality of the nuts inside. The gift box is further enhanced with trendy elements, showcasing a cross of tradition and modernity and revealing its choiceness, understated luxury, and stylishness.

Each side of the triangular gift box is designed with a lambskin buckle, adding a unique touch to the opening process. Once opened, consumers can enjoy a selection of nuts in jars using the complimentary nut opener, while learning more about the product through the manual. The packaging is made from paper textured like velvet and colored in rose gold through hot stamping, further emphasizing the luxurious feel of the product.

The design of the Red Gladiolus nuts gift box was a challenge for the team at Guangzhou Miguo Food Co.,Ltd. The goal was to create a recognizable packaging design that would distinguish the product from its counterparts and enhance brand differentiation. The team's solution was to shape the gift box after the brand logo, creating a clear brand image that would boost sales. The combination of multiple elements resulted in a packaging design that offers both practical and emotional value to consumers.

The design and development of the Red Gladiolus nuts gift box took place in Guangzhou, China, between August and November 2022. The product was introduced to the Chinese online market in December 2022. The design team conducted extensive research on similar products and target consumers, confirming that an aesthetically appealing packaging design can significantly boost sales. The quality of the nuts has been externalized on the packaging, attracting consumer attention and converting mild interest into a sale.

The Red Gladiolus nuts gift box is a testament to Guangzhou Miguo Food Co.,Ltd's commitment to innovation and design excellence. The fusion of traditional and modern elements, the attention to detail, and the focus on both aesthetics and functionality have resulted in a product that is not only visually captivating but also serves its purpose effectively. The Silver A' Packaging Design Award is a well-deserved recognition of the team's creativity, technical expertise, and dedication to their craft.

Project Details and Credits

Project Designers: Guangzhou Miguo Food Co.,Ltd
Image Credits: Guangzhou Miguo Food Co.,Ltd
Project Team Members: Guangzhou Miguo Food Co.,Ltd
Project Name: Red Gladiolus
Project Client: Guangzhou Miguo Food Co.,Ltd

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