Steady Power Wire Art: An Exhibition by Inception Cultural and Creative Co., Ltd

An Immersive Experience Showcasing the Power of TAYA Electric

For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. This exhibition showcases how TAYA infiltrates the daily lives of people on this island, highlighting the brand's unique properties and strengths.

When commissioned by the TAYA Group for a branding exhibition, Inception Cultural and Creative Co., Ltd decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used for this exhibition is actual copper wires provided by TAYA Electric Wire & Cable. The wire arts are paired with changes in lighting and audio narration, turning the installation into an interactive and immersive experience. The alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, while the audio provides audiences with a more well-rounded understanding of the TAYA Group as a brand.

The Steady Power exhibition took place at Huashan 1914 Creative Park W5-1 building, on the 1st floor, covering an area of 281 square meters. The target audiences for this exhibition were brand customers, TAYA Group business partners, and art enthusiasts. It ran from August 8th to August 16th, 2020.

This exhibition not only aimed to showcase TAYA as a brand to the general public but also to potential clients. The design focused on expressing the history, convenience, importance, and the relationship between the audiences and electricity. It successfully conveyed the message of TAYA Electric as a reliable and essential part of everyday life.

The Steady Power Wire Art exhibition by Inception Cultural and Creative Co., Ltd was awarded the Bronze A' Design Award in the Fine Arts and Art Installation Design category in 2022. This prestigious award recognizes outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The exhibition's incorporation of best practices in art, science, design, and technology, along with its strong technical and creative skills, contributes to quality of life improvements, making the world a better place.