Q Shinshu Apple Pie Laboratory: A Masterpiece in Brand Identity Design

Nobuya Hayasaka Crafts a Unique Brand Identity for Apple Pie Specialty Store

The Q Shinshu Apple Pie Laboratory is a specialty store that prides itself on its commitment to preserving the original taste of apples. The store avoids extra processing or seasoning, allowing customers to appreciate the natural flavor of the fruit. To communicate this vision, Hayasaka designed a simple, unadorned symbol that has become the store's emblem. This symbol, along with the uncolored interior that showcases the natural colors of concrete and wood, reflects the brand's ethos of simplicity and authenticity.

Hayasaka's design is not just about aesthetics; it's about creating a unique customer experience. When customers visit the store, they are immersed in a world that revolves around the apple. From the apple symbol at the entrance to the apple-shaped stools and pendant lights, every element of the store communicates the brand's dedication to apples. This unified worldview helps convey the store's commitment to its customers.

One of the unique aspects of this project is the use of the apple motif in the typography of the store's name. This simple yet effective design element has been used across all brand tools, including lighting, stools, uniforms, and packaging. The result is a cohesive brand identity that is instantly recognizable and deeply connected to the store's core product.

The design process involved careful consideration of materials and colors. In line with the store's concept, the interior and packaging were designed without excessive coloring or processing. The natural colors of concrete, wood, and paper were used, with the red of the symbol mark providing a subtle accent. This approach ensures that the design remains true to the brand's vision while also creating a visually appealing space for customers.

The Q Shinshu Apple Pie Laboratory is a testament to the power of thoughtful, well-executed design. It is a space where customers can not only enjoy delicious apple pies but also experience the brand's commitment to quality and authenticity. The project is a shining example of how design can be used to create a unique brand identity and customer experience.

As a testament to its design excellence, the Q Shinshu Apple Pie Laboratory was awarded the Silver A' Graphics, Illustration and Visual Communication Design Award in 2022. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and the Q Shinshu Apple Pie Laboratory is a deserving recipient. With its unique brand identity and commitment to quality, the store is set to make a significant impact in the world of retail design.