Naive Blue Lab: A Cutting-Edge Photo Shooting Space

Creating an Innovative Experience

Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative, and creative. Here, customers can experience more innovative services and products first.

The Naive Blue Lab stands out from other photo shooting spaces with its unique design and functionality. The areas with different functions are distinguished by color, creating a sense of independence and flexibility. This design choice also reflects the clean and professional feel of a laboratory, enhancing the overall quality of the space.

The attention to detail and the use of exquisite materials further elevate the Naive Blue Lab. Each element has been carefully considered to ensure a visually appealing and immersive experience for customers.

The layout of the space follows an island-shaped design, allowing for a circular movement flow. This, combined with an open and free exhibition concept, provides customers with a flexible and dynamic space experience. Whether they are exploring the different areas or engaging with the products and services on offer, the Naive Blue Lab offers a seamless and engaging journey.

The Naive Blue Lab project started in August 2019 and was completed in December 2019. Located at 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China, this space embodies the brand's vision for the future of photo shooting services.

Naive Blue Lab is the result of extensive market research and a deep understanding of the target customers. By incorporating retail functions while maintaining the artistic essence of the space, the Naive Blue Lab successfully reflects the professionalism of the brand and the space itself.

This innovative design has not gone unnoticed. Naive Blue Lab was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious accolade recognizes the outstanding creativity and resourcefulness of the design, as well as its contribution to improving the quality of life.

Naive Blue Lab is a testament to the power of design in creating unique and immersive experiences. It sets a new standard for photo shooting spaces, combining art, technology, and innovation to provide customers with a truly exceptional journey.


Project Details and Credits

Project Designers: SIG Design
Image Credits: Image#1-Image#5 Photographer: Naive blue
Project Team Members: Creative director:Ray Lee Interior design:Xiaojuan Gu, Sheng Ye Graphic design:cheeer studio Rendering:Sheng Ye Project management:Sheng Ye
Project Name: Naive Blue Lab
Project Client: SIG Design


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