Harmonizing Nature and Sound: Audio Technica Excellence

Ligh.'s Award-Winning Design Merges Natural Elements with Mechanical Precision

Ligh.'s inspiration for the Audio Technica Excellence design came from an unexpected source: the similarities between the product's parts and natural grass. Despite their apparent incompatibility, these elements resonated with each other when laid out flat, creating a unique world that bridges the gap between nature and technology.

The design's unique properties lie in its juxtaposition of natural and mechanical elements. Sound, just like natural vegetation, is indispensable for humans. By displaying the natural grass and seeds side by side with the precise mechanical parts that make up the music product, Ligh. highlights this essential relationship.

Adding to the design's uniqueness, all the works were composed using photographs. This choice was deliberate, as it aligns with the brand's emphasis on analogue products. The texture of the picture was created with reference to an old handwritten vegetation picture book, further reinforcing the connection between the natural and the mechanical.

The Audio Technica Excellence design has been recognized for its creativity and professional excellence with a Silver A' Design Award in Graphics, Illustration and Visual Communication Design for 2022. The award is given to top-of-the-line designs that demonstrate outstanding expertise and innovation. Admired for their strong technical characteristics and splendid artistic skill, these designs introduce positive feelings, amazement, and wonder.

In conclusion, Ligh.'s Audio Technica Excellence design is a testament to the power of innovative thinking and the beauty that can emerge when seemingly disparate elements are harmoniously combined. It serves as a reminder that even in a world dominated by technology, nature continues to inspire and influence our creations.