Top Mercury: A Cutting-Edge Website DesignCreating a Modern Aesthetic to Stand Out in the Digital Advertising Industry
Top Mercury, a social media advertising agency, has recently unveiled their new website, designed by Daniel Houle of Azuro Digital. This innovative web design sets Top Mercury apart from their competitors, attracting large clients and optimizing their conversion rate.
Azuro Digital approached the project with a goal to create a website that would make Top Mercury stand out in the highly competitive digital advertising industry. The team at Azuro Digital employed abstract thinking and best practices to deliver a website that combines elegance, modernity, and cutting-edge aesthetics.
The website features elegant motion effects and unique illustrations that immediately capture visitors' attention. These elements create a "wow" factor while maintaining an intuitive user experience. The balance between an extravagant design and user-friendliness was a significant challenge that Azuro Digital successfully overcame.
The design team utilized Figma, one of the leading web design tools, to create the visual elements of the website. The development was done using Webflow, a powerful web development tool. The result is a fully responsive website that functions seamlessly across all devices, browsers, and screen sizes.
Azuro Digital's meticulous attention to detail and commitment to excellence is evident in the website's conversion rate. By setting up conversion tracking using Google Data Studio and conducting industry research, the team aimed to exceed the industry standard conversion rate of 5%. The final conversion rate achieved an impressive 8%, indicating that 8% of Top Mercury's website visitors contact the business.
The success of this project has earned Azuro Digital the prestigious Iron A' Design Award in the Website and Web Design category. This award recognizes the team's ability to create a well-designed, practical, and innovative website that meets professional and industrial requirements. The design integrates industry best practices and showcases competent technical characteristics, contributing to a better world.
With its clean and modern aesthetic, captivating motion graphics, and unique illustrations, Top Mercury's new website is a testament to Azuro Digital's expertise in web design. This collaboration has resulted in a visually stunning and highly functional website that sets Top Mercury apart in the digital advertising landscape.
Project Details and Credits
Project Designers: Daniel Houle
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.
All images are stock images from Canva. They are all royalty-free and we have the rights to use them.
The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.
Project Team Members: Daniel Houle
Project Name: Top Mercury
Project Client: Daniel Houle