The Aodh: A Mesmerizing Whiskey Packaging Design

An Ultra-Rare Irish Whiskey with a Mythological Twist

The Aodh, designed by Tiago Russo, is a whiskey of near-mythical rarity, with only 88 bottles ever released. This limited edition Irish single malt combines taste, immersion, technology, and futuristic brilliance in a truly captivating way.

The bottle itself is held in an innovative electronic exo-display unit, creating the ultimate vessel of desirability and mythology. The design of The Aodh's bottle and display unit is a dance of gold, precious stones, glass, and technological innovation.

The exo-display unit features a winged chassis that locks the bottle in place. With a subtle touch sensor on the brass base, the display unit opens, revealing the whiskey inside. The unit is self-illuminated by halo LED profiles and mirrored surfaces, creating a fluid and graceful series of movements.

Both the bottle and the exo-display share a similar concept of organic shaping with gold and amethyst detailing. The bottle features a delicate golden band with incrusted amethyst stones, while the display unit has grooved and knurled golden details. Mirrors and LED lights in the main frame add depth and richness to the overall experience.

The Aodh is not just a visually stunning design; it also offers a fully immersive and performative experience. The touch sensor on the display unit turns on the LED rings and gradually opens the clasps electronically, unveiling the exquisite whiskey inside. The obsidian closure even contains a hidden compartment where the user can store a small gift or piece of jewelry, adding a personal touch to the experience.

Designed in July 2021, The Aodh underwent six months of technical development to perfect the touch sensor system and electronic arm movements. The finishing touches and handmade detailing were completed throughout 2022, resulting in a truly unique and luxurious design.

The Aodh pushes the boundaries of whiskey packaging, creating a display unit that offers a fully immersive interaction and storytelling experience. This design challenges the norms of packaging and elevates the product to an object of desire.

The Aodh has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Limited Edition and Custom Design category in 2022. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and technical excellence, contributing to improvements in quality of life.

With its mesmerizing helix form, opal LED trim, and polished golden surfaces, The Aodh truly shines in the spotlight, embodying the mysticism and glamour of the world it inhabits.