The Magical Puzzle House is not just an ordinary toy; it is a gateway to a world of creativity and exploration for children aged 3 to 5 and their families. Inspired by the exhibition "My Eye," this interactive toy encourages children to delve into the artistic ideas conveyed by the exhibition through a series of engaging mini-games and hands-on activities.
With the opening of the "My Eye" exhibition, the "Art Fun!" parent-child activity was launched, consisting of an interactive exhibition guide and the art creation DIY kit - the Magical Puzzle House. The interactive guidebook contains five captivating mini-games that allow children to experience the artistic concepts presented in the exhibition. From creating "Upside Down" balloons to tracing the outline of buildings, children will embark on a journey of discovery and imagination.
The DIY kit includes a maze chassis, dice, stickers, pattern boards, and wiggle eye stickers. Children can customize their Magical Puzzle House by designing the dress and personality of the pattern elves that inhabit it. This process not only enhances their color matching ability and logical thinking skills but also nurtures their unrestrained imagination.
Through the Magical Puzzle House, children will gain a deeper understanding of the concept of "perspective" in life and explore the infinite secrets hidden within the visible world. This educational toy fosters creativity, problem-solving skills, and hands-on abilities, making learning an enjoyable and immersive experience.
The Magical Puzzle House project, led by designer Hanyue Song, was realized through graphic design, packaging design, illustration, and children's product development. The project took place in Shanghai from September to October 2021, culminating in a unique and captivating toy that combines art, design, and education.
Recognizing its excellence, the Magical Puzzle House was awarded the prestigious Iron A' Design Award in the Toys, Games, and Hobby Products Design category in 2023. This award acknowledges the toy's well-designed, practical, and innovative nature, meeting professional and industrial requirements. The Magical Puzzle House brings fulfillment and joy to children, contributing to a better world.
Project Designers: Hanyue Song
Image Credits: Hanyue Song
Project Team Members: Hanyue Song
Project Name: Magical Puzzle House
Project Client: Hanyue Song