The design of the Taichung Public Library's brand identity is a testament to the seamless integration of modern architecture with natural elements. The logo, inspired by books and the Chinese character "Chung" from Taichung, incorporates graphics in blocks, aligning with the building's square design. This design element represents the library's commitment to knowledge and learning, while also reflecting its physical presence amidst the forest.
The logo's undulating pattern, reminiscent of an ocean of books, suggests flexibility and invites visitors to dive into the vast world of knowledge. The use of green in the logo represents nature and growth, aligning with the library's mission to foster curiosity and intellectual development. In contrast, the black block provides visual contrast, symbolizing stability and authority, reflecting the library's role as a reliable source of knowledge.
The brand identity of the Taichung Public Library is realized through the use of Adobe Illustrator and Photoshop. The graphics, meticulously designed by Yichun Lin, can be applied to various products and official documents, extending the library's visual identity beyond its physical space.
The wordmark of the library can be customized and used as exterior signage, depending on the branch name. Additionally, the logo can be applied to library merchandise, creating a cohesive and recognizable brand presence. The extension of the graphic units and color palette allows for consistent identification across various touchpoints, reinforcing the library's brand identity.
The creation of the Taichung Public Library's brand identity was not without its challenges. With the library's anticipated opening still several years away in 2025, the designer faced limited information to inform the design process. However, through creative thinking and imagination, Yichun Lin crafted a design that captures the essence and identity of the library, while remaining adaptable to any changes that may arise in the intervening years.
As the first building in Taiwan to combine an art museum and a library, the Taichung Public Library's brand identity fosters an atmosphere that encourages visitors to explore the diverse cultural experiences it offers. The seamless integration of modern architecture with natural elements evokes a sense of freshness and inquisitiveness, inviting visitors to enjoy the balance between contemporary civilization and the tranquility of the forest.
The Taichung Public Library's brand identity, designed by Yichun Lin, has been recognized for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in 2023 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award honors designs that incorporate best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.
Project Designers: Yichun Lin
Image Credits: Photographer Keith Camiller, 2017 Photographer Ryunosuke Kikuno, 2020 Photographer Gabriel Sollmann, 2018 Photographer Aarón Blanco Tejedor, 2017
Project Team Members: Art Director: Yichun Lin
Project Name: Taichung Public Library
Project Client: Yichun Lin