The target audience for Victor Weiss Studio is medium-small companies and individuals with significant purchasing power. The studio prides itself on providing exclusive attention and delivering designs of the utmost quality. The visual identity created for the studio reflects this exclusivity, making it stand out in a crowded market.
The centerpiece of the brand identity is a monogram logo, combining the letters V and W in a classy serif outlined fashion. This logo exudes sophistication and elegance, perfectly capturing the essence of Victor Weiss Studio's design philosophy. Additionally, a unique brand pattern was developed by taking the letters from the slogan "Be Exclusive" and arranging them in an organic, almost random order. The pattern plays with outlined and filled properties, creating a visually striking and memorable design element.
Technical specifications were carefully considered in the creation of the brand identity. The business cards were printed in letterpress, using a 2x0 color format and hot stamping for added visual impact. The cards were printed on Pop Set Black paper, with a weight of 650g/m2, further enhancing the luxurious feel. The wax seal, featuring a custom signet and wax sticks, adds a touch of elegance and sophistication to the brand's packaging. The postal materials, including envelopes and letterhead, were also printed in letterpress on high-quality Pop Set Black paper.
Victor Weiss Studio is based in Blumenau, a Germanic colony city in South Brazil. The project began in January 2020 and was successfully launched in March 2020. The studio's commitment to excellence and attention to detail is evident in every aspect of this visually stunning brand identity.
The design team faced the challenge of creating a brand that would stand out in a saturated market. The solution was to focus on exclusivity, creating a brand that clients would feel privileged to work with. By hand-picking projects and maintaining an incredibly high standard of quality, Victor Weiss Studio has positioned itself as a leader in the industry. The visual elements of the brand, including the color palette of black, white, and gold, the use of custom fonts, and the minimalist design approach, all contribute to the brand's ability to deliver on its promise of exclusivity.
This exceptional design by Victor Weiss Studio has been recognized with a Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skill. Victor Weiss Studio's brand identity sets a new benchmark for excellence in the field of high-end design, making the world a more sophisticated and visually appealing place.
Project Designers: Victor Weiss
Image Credits: Victor Weiss
Project Team Members: Victor Weiss
Project Name: Victor Weiss
Project Client: Victor Weiss