The Design Code Co.,Ltd drew inspiration from the city's renewal, fueled by the expansion of tech-savvy individuals. This project subverts traditional aesthetic standards, employing a trendy art language that presents an alternative perspective of spatial sensuality. The city's youthful vitality is mirrored in the design, which is as radiant as a beam of light.
Set in Wuhan, a city known for its open and free atmosphere, the designer sought to create a new pattern where business, culture, and art coexist harmoniously. The design cleverly integrates multiple materials such as radium, creating a coherence between simple geometric shapes and fine lines. The result is an art gallery as dazzling as a prism, reflecting a young and dynamic lifestyle.
The project incorporates a range of materials, including alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement, and light microcement. Covering an area of 1622.7m2, the design includes a reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, and a children's activity area.
The design process was not without its challenges. The Design Code Co.,Ltd had to consider how to integrate the design with the epoch, local development, and brand. The solution was to boldly deconstruct the composition elements of the building façade, using irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated, and future-minded streamlined bodies across all areas. This approach created a 3D, pluralistic, and immense artistic atmosphere, reflecting the trendy spirit of the city.
The Valley Daja Center Sales project was recognized with the Silver A' Interior Space, Retail and Exhibition Design Award in 2023. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The award is a testament to the project's strong technical characteristics, splendid artistic skill, and its ability to evoke positive feelings, amazement, and wonder.
Project Designers: Lily Sun
Image Credits: Lily Sun
Project Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu
Project Name: Wuhan Optics Valley DaJa Center Sales
Project Client: Lily Sun