Ajinomoto Cec: A Futuristic Customer Engagement Centre

Bringing Innovation and Interaction to the Forefront

Ajinomoto Malaysia Berhad recently unveiled its new factory in Bandar Enstek Halal Hub, Negeri Sembilan, along with a state-of-the-art Customer Engagement Centre (Cec) designed by Stoked Associates. This innovative space, which serves as a hub for customer interaction and brand immersion, marks a significant milestone for the company as it celebrates its 60th anniversary in Malaysia.

The Ajinomoto Cec is not your typical customer service centre. It is a smart factory and a certified Green Building, incorporating advanced technology to optimize operations and enhance efficiency. The design team at Stoked Associates has seamlessly integrated automation and digitalization into the space, creating a truly immersive and interactive experience for visitors.

One of the standout features of the Ajinomoto Cec is the 3000mm height x 4800mm width LED video wall that greets employees and visitors at the entrance. This visually engaging feature sets the tone for the entire experience, captivating visitors before they even step foot into the Infoseum. Projection mapping and a sound system further enhance the immersive journey, creating a multisensory experience that leaves a lasting impression.

The Ajinomoto Cec spans an impressive width of 16880mm, a depth of 9500mm, and a height of 3200mm. This spacious layout allows for the seamless flow of visitors through the various interactive spaces. From the touch-down area with the LED video wall to the tunnel that leads to the history of Ajinomoto, corporate services, and products, every step of the journey is carefully curated to engage and educate visitors.

One of the highlights of the Ajinomoto Cec is the cooking studio, where visitors can participate in interactive cooking sessions and experience the umami taste firsthand. This hands-on approach not only showcases Ajinomoto's products but also allows visitors to engage with the brand on a deeper level.

The design team at Stoked Associates drew inspiration from the poetic movements of sugarcanes swaying in the wind when designing the Ajinomoto Cec. This inspiration is evident in the dynamic and fluid design elements that create a sense of movement throughout the space. The clean and linear lines reflect Ajinomoto's focus on its vision and mission, while the incorporation of digital information and interactive technology adds a modern touch.

The Ajinomoto Cec project started in July 2021 and was completed in November 2022. Located in Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia, this innovative space is a testament to Ajinomoto's commitment to creating new values, enhancing lives, and making a positive social contribution.

The Ajinomoto Cec has received recognition for its outstanding design and creativity. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2023. This prestigious award recognizes designs that demonstrate resourcefulness, technical skill, and a commitment to improving quality of life.

The Ajinomoto Cec, designed by Stoked Associates, is a testament to the power of innovation and interaction in creating a truly immersive customer experience. With its futuristic design, advanced technology, and commitment to customer engagement, the Ajinomoto Cec sets a new standard for customer service centres in the industry.