Modelina's latest venture, FoodX Poznan, is a testament to the firm's ability to channel historical eras into modern design. The restaurant's 80 square meters are a canvas painted with the vibrant hues and urban vibes of the 1990s. The design team, led by Pawel Garus, Jerzy Wozniak, and Kinga Kin, has meticulously curated an environment that is not just a place to eat but a cultural immersion. The pastel color gradients and glass bricks are not mere decor; they are portals to a bygone era of pop culture and street aesthetics.
The interior of FoodX Poznan is a bold statement in design innovation. The use of chameleon-type foil on the exterior windows is a stroke of genius, altering perceptions and enhancing the customer's experience as they step into a world reminiscent of 90s exuberance. The strategic placement of glass bricks, a hallmark of the time, serves both as a functional element for the bar and as an artistic finish on select walls, showcasing Modelina's commitment to form and function.
FoodX's expansion to various Polish cities, including Poznan, is a narrative of successful franchising and entrepreneurial spirit. Each location, while sharing the core brand identity, is infused with its own local flavor by independent franchisees. This strategy has proven effective, as evidenced by the brand's growth and the acclaim it has received, including the prestigious Bronze A' Design Award in Interior Space, Retail, and Exhibition Design for 2024.
The design process for FoodX Poznan was a five-month endeavor rooted in extensive research and creative exploration. The team's challenge was to encapsulate the essence of the 90s without compromising on the functionality and comfort required for a dining establishment. The result is a space that not only resonates with those who lived through the era but also intrigues and delights younger generations.
FoodX Poznan stands as a beacon of design excellence, having overcome the intricate challenge of blending nostalgia with contemporary dining. The restaurant's success is a celebration of Modelina's vision and the collaborative spirit of its investors. It is a space where every bite is accompanied by a visual feast, making each visit an unforgettable trip down memory lane.
Patryk Lewinski's photographic prowess has captured the essence of FoodX Poznan, ensuring that the visual narrative of the space is communicated with the same vibrancy and authenticity that the design itself embodies. As FoodX Poznan continues to serve up street art on a plate, it solidifies its position as a landmark of design innovation and a tribute to the transformative power of nostalgia.
Project Designers: mode:lina™
Image Credits: Patryk Lewinski
Project Team Members: Pawel Garus, Jerzy Wozniak, Kinga Kin
Project Name: FoodX Poznan
Project Client: FoodX