Nubank's Innovative Corporate Interior by Baumgartner

Integrating Social Connectivity into Modern Workspace Design

In the heart of Mexico City, a new corporate interior design stands as a testament to the evolving landscape of workplace environments. The Nubank project, spearheaded by renowned designer Juan Carlos Baumgartner, is a 5000 sqm space that transcends traditional office design, integrating the ethos of a fintech giant with the fluidity of modern life. Baumgartner's vision for Nubank was to create a physical embodiment of the company's mission: to democratize finance and offer an accessible, transparent, and efficient banking experience.

What sets Nubank's design apart is its conceptual foundation—a social network that provides a stable yet adaptable structure for the dynamic nature of today's work life. This design narrative is woven throughout the space, with each room and corridor contributing to a unique and cohesive story. The use of materials and brands such as Milliken, Tarkett, and Ardex for flooring, and Steelcase, Haworth Papsa, and MillerKnoll for furniture, reflects a commitment to quality and sustainability. The inclusion of local crafts elements by PMV Por Varios Motivos and brandscaping by Cobalto adds a touch of authenticity and cultural relevance.

The project's realization is a harmonious blend of traditional craftsmanship and modern technology, creating an environment that is both aesthetically pleasing and functionally advanced. The design supports Nubank's operational needs while promoting a culture of collaboration and innovation. The workspace is designed to be transparent and fluid, encouraging the free exchange of ideas and fostering a sense of community among employees.

From the onset in August 2022 to its completion a year later, the Nubank project has been a journey of creative and technical exploration. Baumgartner and his team faced the challenge of making each space within the office unique, ensuring that the design narrative remained consistent and engaging throughout. This was achieved by focusing on the paradoxes of contemporary life, creating a space that allows for adaptation and fosters genuine relationships.

The success of Baumgartner's design for Nubank is evident in its recognition by the prestigious A' Design Award, where it was awarded Silver in the Interior Space, Retail and Exhibition Design category in 2024. This accolade is a testament to the project's innovation, expert craftsmanship, and the emotional impact it delivers. Nubank's corporate interior is not just a workspace; it's a statement on the future of work and the role design plays in shaping it.

As the world of work continues to evolve, designs like Baumgartner's for Nubank serve as a beacon of innovation, demonstrating how spaces can adapt to the needs of a modern workforce while fostering connectivity and collaboration. It is a space that truly reflects the spirit of a company at the forefront of financial technology, and it sets a new standard for corporate interiors around the globe.