Starka Wildside: A Bold Fusion of Tradition and Modernity

Revolutionizing Bottle Design with Lithuanian Ethnographic Flair

Designer Asta Kauspedaite has unveiled "Starka Wildside," a bottle design that stands out for its unique blend of heritage and innovation. The design draws its inspiration from the notion that everyone harbors a wild, distinctive character. It challenges individuals to confront their untamed aspects, offering a physical manifestation of that inner wildness through its distinctive packaging.

The "Starka" family, known for its traditional roots, welcomes its newest addition, "Starka Wildside," which retains the family's historical flavor profile but introduces an unexpected twist with the aftertaste of wild blackberries. This bold combination is not only a nod to the past but also a celebration of the youthful and daring spirit that the brand embodies.

Produced using glass bottles and flexo printing technology, "Starka Wildside" boasts a capacity of 500 ml and measures 80 (w) x 51 (d) x 235 (h) mm. The design team, led by Kauspedaite, has employed a fresh approach to color schemes and foil elements, opting for a rare copper shade that reflects the product's unique taste qualities and stands out on the shelf.

The design's interaction invites consumers to engage with the product more deeply, promising a bolder and more authentic experience. The stork, an emblematic figure of the Starka family, has been reimagined with a youthful and wild demeanor, complete with wind-blown hair and modern attire, symbolizing the brand's journey into the contemporary era.

Starka Wildside's packaging is the result of extensive research and creative challenges. The design team successfully updated the traditional stork character, transforming it into a symbol of youthful adventure and modernity, while preserving its ethnographic roots. This innovative approach has earned the design the prestigious Silver A' Packaging Design Award in 2024, a testament to its exceptional creativity and professional execution.

With its striking design and deep cultural resonance, "Starka Wildside" is not just a bottle; it's a statement. It invites consumers to explore their own wild side while enjoying a taste of Lithuanian heritage, redefined for the modern palate. The design's success is captured in the words of Edgaras Marozas, whose visual contributions have been instrumental in bringing this vision to life.