Leaves: A Message Card with a Natural Touch

Designed by Katsumi Tamura, Leaves is an Award-Winning Design Inspired by Nature

In a world increasingly leaning towards a natural lifestyle, Katsumi Tamura's 'Leaves' message cards offer a unique and expressive touch. Inspired by the beauty of plant characters, their shape, color, and seasonal expression, these cards are more than just a means of communication; they are a celebration of nature and its transformative power.

Leaves are not your ordinary message cards. They feature pop-up leaf motifs, adding a three-dimensional element that brings a sense of life and vitality to your messages. Each set comes with four different cards and envelopes, offering a variety of designs to choose from. The cards measure 105mm (H) x 150mm (W), a convenient size that is easy to handle and send.

What sets these cards apart is not just their unique design, but also the philosophy behind them. According to Tamura, quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding, and using. They are imbued with lightness and an element of surprise, enriching space. This concept of 'Life with Design' is at the heart of all of Tamura's original products.

The Leaves message cards were launched in July 2013, a product of the combined efforts of Art Director Katsumi Tamura, Designer Takahiro Sugawara, and Copywriter Toshiyuki Nagamatsu. Their dedication to creating a product that is both functional and aesthetically pleasing is evident in the final result.

Leaves is not just a product; it's a testament to the power of design and its ability to connect us with nature. It's a reminder that even in our fast-paced, technology-driven world, there's still room for simplicity, beauty, and a touch of the natural world.

The design's excellence has not gone unnoticed. In 2014, Leaves was awarded the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.


Project Details and Credits

Project Designers: Katsumi Tamura
Image Credits: Katsumi Tamura
Project Team Members: Art Director: Katsumi Tamura Designer: Takahiro Sugawara Copywriter: Toshiyuki Nagamatsu
Project Name: Pop-up Message Card “Leaves”
Project Client: Katsumi Tamura


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