Revolutionizing Brochure Design: Nissan's CIMA Brochure

Unveiling the Art of Japanese Craftsmanship in Nissan's CIMA Brochure

The Nissan CIMA Brochure, designed by E-graphics communications, is a testament to the art of Japanese craftsmanship, known as "MONOZUKURI". This design project, carried out in Japan, was inspired by the country's pride in its craftsmanship. The brochure is not just a simple marketing tool, but a reflection of Nissan's confidence and pride in its craftsmanship.

The uniqueness of the CIMA Brochure lies in its integration of state-of-the-art technologies, superior quality interior materials, and the essence of MONOZUKURI to create a luxury sedan of unmatched quality. The brochure is designed to showcase not only the product features of CIMA but also to convey Nissan's confidence and pride in its craftsmanship.

The realization of this design was achieved through the use of CAD-CGI technology for all visual images in the brochure. This technology provides a higher level of reality than conventional photos, especially when it comes to the gloss-coated surface of exterior and interior fabric texture. The one-meter-wide image (double gatefold) is a bold expression of Nissan's confidence in its craftsmanship.

The technical specifications of the brochure include a size of 250mmx250mm, 60 pages, and a hardcover. The design team, led by ECD Tomohira KODAMA, worked diligently to overcome the challenge of achieving CAD-CGI quality, which provides even more reality than conventional photos.

The Nissan CIMA Brochure has been recognized for its innovative design and has been awarded the Golden A' Design Award in A' Graphics, Illustration and Visual Communication Design in 2014. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Nissan CIMA Brochure, designed by E-graphics communications, is a revolutionary design that showcases the art of Japanese craftsmanship and Nissan's confidence in its craftsmanship. Its innovative use of CAD-CGI technology and its recognition with the Golden A' Design Award highlight its impact in the world of design.