Ideaing: A Creative Exhibition Space

Unleashing the Spirit of Independence and Freedom

The enterprise exhibition hall at the 2013 Guangzhou Design Week

The exhibition hall features acrylic mirror panels, decks, latex, and carpet, seamlessly blending aesthetics and functionality. The touch screen displays and projectors not only provide information but also enhance interactions with the audience, allowing for a flexible and immersive experience. By incorporating digital displays, the designers have successfully bridged the gap between traditional printed materials and modern technology.

The designers' vision was to create a space that exudes vitality and freedom, reflecting the spirit of independence that C&C Design Co., Ltd. advocates. The QR codes displayed on light boxes serve as web links to the enterprise, providing visitors with easy access to additional information. The design team's attention to detail and commitment to showcasing their creativity is evident in every aspect of the exhibition hall.

The project, which took place from November to December 2013 in Guangzhou, was driven by the desire to explore the interaction between people and the exhibition space through digital displays. The challenges of effectively integrating people and space were overcome, resulting in a design that not only captivates but also delivers a cost-effective and visually stunning experience.

This exceptional design was recognized with the Silver A' Design Award in 2014 in the Interior Space, Retail, and Exhibition Design category. The award highlights the remarkable expertise, innovation, and artistic skill demonstrated by the design. With its strong technical characteristics and ability to evoke positive emotions, Ideaing stands as a testament to the power of exceptional design.


Project Details and Credits

Project Designers: Zheng Peng
Image Credits: Photographer Fengjian 2013
Project Team Members: Zheng Peng Kun
Project Name: Ideaing
Project Client: Zheng Peng


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