Nallo Color: Professional Hair Colouring Products

Achieving Quality Lift and Comfortable Hair Coloring

Nallo Color is targeting high-end customers who are looking for quality lift in their hair coloring treatments. What sets Nallo Color apart is its ability to provide a comfortable coloring experience without the use of ammonia, while still maintaining the lifting and deposit functions. Additionally, Nallo Color offers the long-lasting advantages of traditional colorants, accompanied by a fresh scent that disperses throughout the coloring process.

The formulation of Nallo Color is specially customized for oriental hair. By utilizing the accurate and simplified International Color Code (ICC) system, Nallo Color offers more precise color formulation. The newly released MIX-COLOR series provides an array of attractive and brighter shades, allowing users to create various new shades according to their imagination.

For the outer box material, a silver matte card is chosen to make the color of the logo more vivid and the packaging more eye-catching. Through careful management of the printing process, both on the boxes and inside the tube, the designer has created packages that have a depth and elegance matching the luxury standards of the product. Sales of Nallo Color have been excellent, confirming the unique approach taken for this exceptional product.

The project started in May 2011 in Hong Kong and was completed in August 2011 in China. The design team at IDA's Design Department played a crucial role in bringing Nallo Color to life. Extensive research was conducted, primarily through focus groups, which revealed that the target audience prefers hair products that are fancy and eye-catching.

The packaging design of Nallo Color faced the challenge of appealing to hair salons rather than retail customers. The design needed to showcase innovative concepts while considering cost constraints. Despite these challenges, Nallo Color emerged as a professional hair colouring product line that meets both aesthetic and practical requirements.

Nallo Color was awarded the Iron A' Design Award in 2015. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The packaging design of Nallo Color integrates industry best practices and demonstrates competent technical characteristics, providing fulfillment and positive feelings to customers and contributing to a better world.