Reviving Dinosaurs: A Fresh Perspective on Evolution

AMNH 3D Design Team's Award-Winning Exhibition, Dinosaurs Among Us

In a world where the link between dinosaurs and birds is becoming increasingly clear, the American Museum of Natural History's 3D Design Team has created an innovative exhibition, Dinosaurs Among Us. This award-winning project, which took place in New York from March 2016 to January 2017, offers a fresh twist on the age-old topic of dinosaurs, focusing on their evolutionary legacy and their living descendants - birds.

The exhibition, housed in a 6,500 square foot gallery with 16-foot ceilings, was designed to be easily altered for travel to other spaces. It was inspired by major advancements in comparative biology over the past two years, which have rendered the link between dinosaurs and birds practically obsolete. The AMNH 3D Design Team sought to share these findings with the public, creating a show rich with specimens from the Museum’s collection, many of which had never been seen before. These objects were juxtaposed with large, detailed models of dinosaurs, allowing visitors to compare the evidence themselves.

What sets Dinosaurs Among Us apart from other exhibitions is its unique approach to the subject matter. The exhibition reveals that dinosaurs are not so extinct after all, with recent research showing that their evolutionary legacy lives on in birds. The exhibition features bold colors, quirky quadrilateral shapes, and plentiful interactives that contrast against the realistic dinosaur models and authentic fossils, creating a striking, thought-provoking environment.

The realization of this design involved a combination of traditional and digital techniques. The large, quadrilateral panels throughout the exhibition were made with foam core and digitally printed fabric. Nearly everything, including the climbable nest and the catwalk, was fabricated in-house. The dinosaur models were created with metal frames, cast molds, fiberglass, and paper maché. The dinosaurs’ feathers, an important scientific discovery, were purchased quills that were then painted.

The exhibition was designed to be interactive and engaging. Upon entering, visitors were introduced to the revolutionary discovery of dinosaurs’ living descendants by a short video. The large central catwalk, which divided the main space in half, hosted many dinosaur models. Brightly colored linear shapes extended from the catwalk to sections along the walls, which delved into aspects of the narrative, such as “Nests and Babies." The color scheme, derived from bird feathers, was bold and prominent, denoting cohesion between each creature and its unique narrative.

The project faced several challenges, including narrating the tale of evolution between dinosaurs and birds, who have millions of years of history, and arranging it into a clear, cohesive story. The solution was to use color as the guiding element, with bold-colored strips on the floor leading from the model to its section. The sections’ labels and background panel matched the floor strips to denote similar content. This color organization made the development process easier and more productive.

The exhibition was awarded Silver in the A' Event and Happening Design Award in 2017, a testament to its innovative design and the team's outstanding expertise and innovation. Dinosaurs Among Us is a shining example of how art, design, and technology can come together to create a unique, engaging, and educational experience.


Project Details and Credits

Project Designers: The AMNH 3D Design Team
Image Credits: Image #1: Photographer Denis Finnin/Rod Mickens, 2015 Image #2: Photographer Denis Finnin/Rod Mickens, 2015 Image #3: Photographer Denis Finnin/Rod Mickens, 2015 Image #4: Photographer Denis Finnin/Rod Mickens, 2015 Image #5: Photographer Denis Finnin/Rod Mickens, 2015
Project Team Members: Senior VP Exhibitions: David Harvey Managing Senior Director: Melissa Posen Director of Exhibition Design: Michael Meister Exhibit Designer: Cine Ostrow Lighting Designer: David Clinard Director of Graphic Design: Catherine Weese Director of Media: Helene Alonso Director of Production: Dean Markosian Senior Director of Editorial: Lauri Haulderman Exhibition Fabricator: Heartland Scenic Studios Graphics Production: Color Edge Amnh Fabrication Team Amnh Media Design Team Amnh Graphics Design Team Amnh Editorial Team
Project Name: Dinosaurs Among Us
Project Client: The AMNH 3D Design Team


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