S'MM F/W 2017 Collection

Minimalism and Feminine Details

The S'MM F/W 2017 Collection, designed by Jihyun Kim, draws inspiration from her personal wardrobe story and French photographer Sophie Calle's L'Hotel series. The collection aims to recreate and reinterpret Kim's wardrobe with a minimal perspective and feminine details, showcasing a unique blend of simplicity and exaggerated silhouettes.

The collection was born out of Kim's realization that her wardrobe was predominantly filled with black-colored clothes, while her designs consistently featured white and bright colors. This contrast served as the starting point for the F/W 2017 Collection, which sought to capture the essence of Kim's wardrobe story through mono-tone colors and clean, minimal silhouettes.

One of the standout features of the S'MM F/W 2017 Collection is the juxtaposition of simple, oversized feminine details. This design choice adds a touch of drama and uniqueness to the collection, elevating it beyond traditional minimalist aesthetics.

The realization of the collection involved the use of various fabrics, including cotton denim canvas, poly velvet, stretch velvet, poly bedding, glossy vinyl, quilting over the glossy vinyl, neoprene, and double-sided neoprene. These materials were carefully selected to bring Kim's vision to life and enhance the overall aesthetic of the collection.

The S'MM F/W 2017 Collection consists of 8 looks, each showcasing the designer's meticulous attention to detail and commitment to creating a cohesive and visually striking collection.

Kim's design team, including photographer Matin Zad, production manager Aaron Lee, hair and makeup artist Juliet Jane, and model Katerina Tannenbaum, played integral roles in bringing the collection to fruition.

The collection was unveiled in February 2017 at the F/W 2017 Fashion Gallery during New York Fashion Week. It received critical acclaim for its innovative approach to minimalism and its ability to evoke personal stories through fashion.

Kim's research process involved analyzing her own wardrobe story, visiting thrift stores, and studying Sophie Calle's L'Hotel series, as well as various black and white photography. This exploration of old clothes and personal stories served as a foundation for the collection's concept and design direction.

Despite the creative and technical challenges faced during the development of the collection, Kim and her team successfully transformed their feelings and imagination into real garments. Time management was also a significant hurdle, given the small size of the design team. However, their dedication and perseverance resulted in a collection that seamlessly blended artistry and wearability.

The S'MM F/W 2017 Collection is a testament to Kim's ability to translate personal stories into fashion. It showcases her unique perspective on minimalism, with a focus on feminine details and mono-tone colors that evoke a sense of nostalgia and individuality.

The collection was awarded the Iron A' Design Award in the Fashion, Apparel, and Garment Design category in 2017. This prestigious accolade recognizes the collection's well-designed, practical, and innovative creations that meet professional and industrial requirements.


Project Details and Credits

Project Designers: Jihyun Kim
Image Credits: Main image #1, Optional Image #1, #2, #3, and #4: Photographer Matin Zad, Hair and Make up Juliet Jane, Model Katerina Tannenbaum, Production Aaron Lee.
Project Team Members: Fashion Designer: Jihyun Kim Photographer: Matin Zad Production: Aaron Lee Hair & Make Up: Juliet Jane Model: Katerina Tannenbaum
Project Name: Wardrobe
Project Client: Jihyun Kim


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