Waves Entropy: A Symphony of Energy and Creation

Marta Moretto's Award-Winning Digital Art Captures the Universal Rhythm of Life

Waves Entropy, a unique digital art project by Marta Moretto, transports viewers into a world where energy, rhythm, and creation converge. This piece, which won the Golden A' Photography and Photo Manipulation Design Award in 2017, is a testament to Moretto's innovative approach to digital art and her ability to transform ordinary elements into extraordinary visual narratives.

The inspiration behind Waves Entropy is rooted in the fundamental way energy is transported and transmitted - through waves. Moretto sees waves as an expression of the universal rhythm that orchestrates all creation and life development on earth. By starting with a photo of a breaking wave, she simplifies and subtracts elements to create a visual equation of entropy. The result is a work that changes form depending on the viewer's distance, as if the water particles were alive.

Moretto's work is not just visually captivating; it is also technologically innovative. The Waves Entropy project utilizes various printing techniques, including printing on plexiglas, textile printing, and paper printing. The design can also be transformed into carpets, embroideries, jewelry, and even lighting fixtures. This versatility of application showcases Moretto's ability to transcend traditional boundaries of art and design.

Waves Entropy is more than a static piece of art; it is an interactive experience. Moretto invites viewers to engage with the work, asking, "what do you see?" In this way, art becomes a game that stimulates the imagination and fosters social interaction. This approach aligns with Moretto's belief in art as a socializing element.

The project, which began in Genoa in December 2013, has been exhibited at various art fairs and exhibitions, including the Arte Fiera Genova and the See.Me Exhibition in Broadway, New York. Despite its success, Moretto continues to seek ways to expand the project into other areas such as fashion accessories, design, jewelry, lamps, and furniture design.

Waves Entropy is a testament to Moretto's innovative approach to digital art. By transforming a simple image of a wave into a complex visual narrative, she invites viewers to engage with the art and discover their own interpretations. The project is a reminder of the power of art to stimulate the imagination, foster social interaction, and transcend traditional boundaries of form and function.


Project Details and Credits

Project Designers: Marta Moretto
Image Credits: marta moretto
Project Team Members: Marta Moretto
Project Name: Waves Entropy
Project Client: Marta Moretto


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