Dali Hotel: A Blend of Ethnic Customs and Modern Elegance

Logo and VI Design by Dongdao Design Team

The Dali Hotel is strategically positioned near Erhai, offering guests a stunning view of the famous Erhai Moon. Drawing inspiration from the architectural features of Wuhualou, a five-floor ancient tower with a 1200-year history, the designers envisioned the bright and clear Erhai moonlight. The result is a simple and modern logo that incorporates the initial "D" from Dali Hotel, while also exuding a strong ethnic flavor.

In practical application, the designers extracted and imaged four landscapes - wind, flower, snow, and moon - representing the unique features of Dali. These elements, combined with the national colors of Dali, create a visual impression that is both flavorful and elegant.

The Dali Hotel project commenced in September 2014 in Beijing and was completed in April 2015. Throughout the design process, the team faced the challenge of capturing the essence of the ancient Wuhualou tower and infusing it with the Erhai moonlight. By successfully merging these elements, they created a logo and visual identity that truly embodies the spirit of Dali.

The Dali Hotel's logo and visual identity have been recognized with the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2017. This prestigious accolade is bestowed upon designs that demonstrate innovation, practicality, and adherence to professional and industrial standards. The Dali Hotel's logo and visual identity not only meet these criteria but also contribute to a better world by evoking a sense of fulfillment and positive emotions.

With its seamless blend of ethnic customs and modern elegance, the Dali Hotel stands as a testament to the beauty and cultural richness of Dali. Its logo and visual identity, created by the Dongdao Design Team, capture the essence of this enchanting destination, inviting guests to immerse themselves in its history and natural splendor.