Revolutionizing Automobile Brochures: Nissan DAYZ ROOX

E-graphics communications' Innovative Approach to Car Brochure Design

E-graphics communications has revolutionized the traditional automobile brochure with their design for Nissan DAYZ ROOX. This minicar, with its high body and spacious interior, is targeted at mothers who desire a stylish and energetic lifestyle for their families. The brochure was developed with the concept of not only introducing the product but also offering new perspectives on positivity that mothers can incorporate into their everyday lives.

The uniqueness of the brochure lies in its approach to production. Instead of the typical message that emphasizes the car's features, the brochure focuses on the lifestyle and attitude that the car can inspire. It offers a fresh and positive outlook on everyday life, making it more appealing to its target audience.

One of the key strengths of the brochure is its use of 3D computer graphics (3DCG) to create images of the vehicle body and interior. The use of background reflections and glare effectively reproduces the beauty and high-quality feel of the car. The brochure also offers separate perspectives for the regular and sporty types of the DAYZ ROOX, further enhancing its appeal.

The brochure is a 250-mm square with 52 pages, saddle-stitched, and uses Forest Stewardship Council (FSC) approved paper made from thinned wood. This choice of material reflects the brand's commitment to sustainability and responsible sourcing.

Despite the challenges of creating a realistic and relatable lifestyle situation for the target group, E-graphics communications successfully developed a brochure that is nearly indistinguishable from reality. The brochure not only introduces the car but also allows potential buyers to fantasize about driving it, enhancing their anticipation and excitement.

The innovative design of the Nissan DAYZ ROOX brochure by E-graphics communications has been recognized with a Silver A' Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill, further cementing the brochure's position as a groundbreaking piece of design in the automobile industry.