Golden Ratio in Design: Pedro Panetto's Award-Winning Approach

Unveiling the Unique Properties and Inspirations Behind the Proporcao Aurea Aplicada

Pedro Panetto's Proporcao Aurea Aplicada, a corporate identity design, draws its inspiration from the Golden Ratio, a concept that has fascinated scholars since antiquity. Found in nature, arts, architecture, and medical sciences, the Golden Ratio's unique beauty and harmony served as the primary inspiration for this project. The design represents the first world-class online course dedicated to the application of the Golden Ratio in design, reaching creative professionals worldwide.

The design's unique properties lie in its visual representation of the Golden Ratio. The visual identity of the brand showcases the beautiful shapes derived from the Golden Ratio, conveying the value of studying harmony and historical concepts. The design's visual language is unique, setting it apart from other designs in its field.

Extensive research underpins the Proporcao Aurea Aplicada. To truly understand the Golden Ratio, Panetto delved into ancient and contemporary architecture, works of art, human and nature proportions, design projects using the Golden Ratio, and people’s visual perception about the concept of Golden Ratio. This broad field of study required a comprehensive exploration of the Golden Ratio's multiple facets.

Creating the design was not without its challenges. The primary challenge was to visually synthesize the multiple meanings attributed to the Golden Ratio, achieved through extensive research and use of semiotics. Another challenge was to elaborate the visual identity using the Golden Ratio, a task successfully completed.

The Proporcao Aurea Aplicada has received recognition for its innovative approach to design. The design was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2019. This prestigious award is given to designs that showcase outstanding expertise, innovation, and a remarkable level of excellence.

In conclusion, Pedro Panetto's Proporcao Aurea Aplicada is a testament to the power of the Golden Ratio in design. Through extensive research, innovative application, and a unique visual language, this design stands as a beacon of creativity and technical prowess in the field of design.