The logo of Tin Man Filling Station is a testament to the industrial feel of the place. It incorporates visual elements that evoke images of gears and steel, creating a monogram that complements the bold and complex nature of the craft beer world. The design is a nod to the industrial design inspiration, reflecting the same attitude prevalent in the craft beer scene.
What sets this design apart is its deep connection to the region. Tin Man Filling Station only sells regional Texas beer, a first of its kind in the region. The logo, brand, and merchandise all draw inspiration from the uniqueness of the area, adding value to the brand. The growler designs change frequently, each telling a story that often only locals would understand.
Every detail of the brand has been thoughtfully considered, reflecting the uniqueness of the region and the industrial interior design of the place. A special edition army growler has been included in the brand to honor Ft. Bliss, the Army's second-largest installation, located behind the adjacent White Sands Missile Range.
The design has been recognized with the Silver A' Design Award in 2017. This award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The designs that win this award are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and evoking positive feelings, amazement, and wonder.
In conclusion, EME Design Studio's branding for Tin Man Filling Station is a perfect blend of industrial design and regional inspiration. It not only reflects the unique character of the region but also adds value to the brand by telling local stories. The design's recognition with the Silver A' Design Award is a testament to its creativity, innovation, and professional excellence.
Project Designers: EME Design Studio
Image Credits: EME Design Studio
Project Team Members: EME Design Studio
Project Name: Tin Man Filling Station
Project Client: EME Design Studio