Voot: A Playful and Dynamic Visual Identity for Online Entertainment

Bringing Happiness and Collective Viewing to the Digital Space

With the aim of creating a brand that promotes happiness and appeals to all age groups, Voot's visual identity is playful, dynamic, and surprising. The designers at Elephant Design used simple geometric shapes to represent the letters V O O T, conveying an effortless and approachable brand. These shapes are infused with vibrant and delightful color gradients, evoking a sense of euphoria.

One of the key challenges was to create an identity that resonates with the core Indian viewer, emphasizing the importance of collective viewing and the happiness it brings. While many entertainment brands focused on hi-tech and individual consumption, Voot wanted to connect with viewers on an emotional level. The designers at Elephant Design managed to create an identity that conveys happiness and is neutral to all age groups, geographies, and gender.

The master logo, clipped in a rounded square, serves as a unique and suitable app icon. A uniform visual language, constructed from vibrant color overlaps and curves, was devised to bring the brand communication to life. The result is a fun and dynamic brand that surprises and delights viewers.

The design process for Voot took place from August 2015 to March 2016 in Pune, India. Extensive research was conducted to understand the changing nature of media consumption and the need for contemporary and dynamic brand identities. The research revealed that entertainment in India is predominantly consumed in groups, making collective viewing an integral part of the experience.

Voot's unique visual identity has been recognized with the prestigious A' Design Award. In 2017, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This award recognizes designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Voot's visual identity, designed by Elephant Design Pvt Ltd, is a testament to the power of design in creating engaging and memorable brand experiences. By embracing playfulness, dynamism, and collective viewing, Voot is redefining the way we enjoy online entertainment.