Outer Shoes: A Fresh and Contemporary Shoe Store Design

Bringing Nature into the City

Kube Arquitetura, the renowned design team behind Outer Shoes, has created a shoe store that stands out from the crowd. With a focus on fresh and contemporary design, the store brings a touch of nature into the heart of the city. The inspiration for this unique design comes from the use of natural textures and elements found in gardens and urban environments.

Outer Shoes aims to provide customers with a shopping experience like no other. The store features a mix of new and re-used elements, including magazines, vases, tools, and images in both static and moving forms. This allows customers to feel at home and encourages them to touch and try on the products, enhancing their overall shopping experience.

What sets Outer Shoes apart is its commitment to individuality. Each store has a different format, ensuring that no two locations are the same. While the overall atmosphere remains consistent, subtle details vary, making each store a unique and exclusive place. Kube Arquitetura constantly evolves the concept, ensuring that each new store brings something fresh and exciting to the table.

The Outer Shoes store at Shopping Nova America in Rio de Janeiro is a prime example of this design philosophy. The 42sqm space incorporates natural textures such as bricks, demolition wood, and metal sheets. These elements, combined with a back wall that resembles grass, create a sense of nature within the urban environment.

Outer Shoes has received recognition for its outstanding design. In 2017, the project was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Outer Shoes is respected for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to customers and contributing to a better world.

With Outer Shoes, Kube Arquitetura has successfully created a shoe store that not only offers a wide range of fashionable footwear but also provides a unique and memorable shopping experience. By bringing nature into the city and prioritizing individuality, Outer Shoes sets itself apart as a leader in retail design.