Svetlana Fedina's Award-Winning Organic Wool Coat Collection

Challenging Gender Norms and Promoting Sustainability in Fashion

Fedina's inspiration for the collection came from her belief that fashion can serve a higher purpose beyond aesthetics. She views fashion as a platform to promote causes she cares about, such as animal welfare and sustainable living. The collection is a reflection of this consciousness, with each design being unisex and made from environmentally friendly fabrics.

The collection's unique properties lie in its dual focus on gender equality and environmental protection. Each coat is designed to celebrate both male and female figures, challenging traditional gender roles. The fabrics used are organic and sustainably sourced, and a portion of the proceeds is donated to dog shelters in Amsterdam and Moscow.

Fedina's design process was a month-long journey in Moscow, where she sourced local fabrics and produced the collection. She transformed the classic leather biker jacket, typically associated with masculinity, into a unisex piece made from organic wool. The decision to use a light blue color scheme, initially considered unsuitable for men, further challenged gender norms.

The coats are handcrafted from organic fabrics such as wool, cotton, and silk. The light blue biker jacket, for example, is made from organic wool with a blue silk lining. The use of organic materials not only makes the jackets more durable and comfortable but also ensures they are produced in a fair and eco-friendly manner.

Fedina's commitment to sustainability extends beyond the materials used. She is acutely aware of the fashion industry's environmental impact and is dedicated to promoting a more sustainable way of life. Her collection is a step towards shaping the future of the industry, demonstrating that it is possible to respect both human and ecological rights in fashion.

Despite the challenges associated with creating unisex clothing, Fedina's collection is a successful demonstration of gender fluidity in fashion. By blurring the lines between male and female clothing, she is helping to pave the way for true gender equality in the industry. Her collection is not just a series of coats, but a powerful statement about the future of fashion.