The Season of Gifting

Red Packets for Chinese New Year

The design concept for "The Season of Gifting" stems from the traditional Chinese belief that "Great things come in pairs." In the gift box, two sets of red packets are included, corresponding to the duality of Couplets. The design features five sets of graphics, with elaborate brushstrokes, representing the most beautiful wishes for the New Year. These include Flower and Fish for prosperity, Tangerine for luck, House for home life, and the Rooster (zodiac) for courage and confidence. The greetings are expressed in the old traditional 'stamp' character arrangement.

The graphics were painted digitally on Adobe Photoshop and Illustrator, and varied printing techniques were used, including UV ink printing, hot stamping, and matt lamination. The box dimensions are 122mm (width) x 42mm (depth) x 207mm (height).

When opened, "The Season of Gifting" presents a golden plum blossom branch, creating a delightful surprise. Pulling the drawers reveals two sets of red packets, adding to the excitement and joy of the Chinese New Year celebration.

The project was completed with a quick turnaround time of one month, starting in late December 2016 and finished and delivered in late January 2017. Extensive research on Chinese history, culture, and customs was conducted to ensure the design accurately represented the traditions and symbolism of the Chinese New Year. The design successfully balances contemporary and traditional aesthetics, standing out from conventional red packets while still aligning with Chinese beliefs and customs.

"The Season of Gifting" received the Bronze A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The design showcases strong technical and creative skills, contributing to quality of life improvements and making the world a better place.