3rd Art Festival, BFSU: A Collection of Painting & Calligraphy

Unveiling the Artistic Talents of BFSU Students

The 3rd Art Festival, BFSU, showcases the incredible artistic talents of the school's students through a collection of painting and calligraphy. From traditional Chinese paintings to oil paintings and calligraphy, this book highlights the diverse range of art forms and emphasizes the school's commitment to nurturing students' artistic accomplishments.

Whether it's a long scroll of great work or a small piece of essay, a stroke of leaf or branch, the emotions and feelings can be easily figured out. Jiayi Lu and Han Liu, the creative minds behind this design, have captured the essence of the students' art style and brought it to life in this captivating book.

The book, realized through digital printing, measures 210 mm x 250 mm. Its Nordic minimalist design, with simple gray color options and thoughtful layout, adds depth to the overall aesthetic. The portfolio seamlessly integrates the various art forms, creating a unified and comfortable reading experience.

In the process of designing this catalogue, the team faced the challenge of controlling the overall tone. With a wide range of paintings, including sketches, Chinese paintings, and oil paintings, maintaining a cohesive color palette was no easy feat. However, their meticulous attention to detail and creative problem-solving skills ensured a harmonious and visually appealing collection.

This exceptional design was recognized with the Bronze A' Design Award in 2018. The award celebrates designs that exhibit outstanding creativity, resourcefulness, and technical skills. By incorporating best practices in art, science, design, and technology, this book contributes to the improvement of quality of life and makes the world a better place.

The 3rd Art Festival, BFSU: A Collection of Painting & Calligraphy is a testament to the immense talent and dedication of the students at BFSU. It serves as a reminder of the importance of art education and the power of creativity in shaping our world.

Image Credits: Photographer - Jiayi Lu

Intellectual Property Notice: Copyrights belong to Feng Sha, 2017


Project Details and Credits

Project Designers: Jiayi Lu, Han Liu
Image Credits: Photographer:Jiayi Lu
Project Team Members: Creative Director: Sha Feng Photographer:Jiayi Lu Text: Han Liu
Project Name: 3rd Art Festival BFSU
Project Client: Jiayi Lu, Han Liu


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