WiseTribe Education: A Revolutionary Visual Identity

Somethink Brand's Innovative Design Approach Earns Silver A' Design Award

The WiseTribe Education project was conceived with the idea of a tribe, representing the most primitive form of enlightenment and intelligent division of labor. The designers wanted to create a brand that was unrestrained by rules and full of inspiration. They adopted bold combination methods in brand color and auxiliary graphics to make the brand full of infinite possibilities and vitality.

What sets WiseTribe Education apart is its focus on children between 0 and 12 years old. The brand's Chinese name "weisi" is a homonym for "wise" in English, which also means "thinking". The designers hoped to create a brand that could be close to children, like the original tribe, and accompany their growth. They believe that children grow up with infinite possibilities, and therefore, the brand should also have infinite imagination space.

The design was realized using templates for posters and social media, business cards, envelopes, and badges. The designers incorporated the Wise indigenous people, the wise dinosaur, the wise wisdom tree, and the mascot of the wise planet into the brand, enabling children to better communicate with the brand.

The project started in January 2018 in Guangzhou, China. The designers faced the challenge of differentiating themselves visually from other brands in the market, as the concept of STEM teaching was still emerging in China. However, they overcame this challenge by combining the characteristics of multi-dimensional education and teaching resources of the brand, adopting bold combination methods in brand color, auxiliary graphics, and creating various forms of IP images for it.

The WiseTribe Education project is a testament to the innovative and creative prowess of the Somethink Brand team, which includes Astro Wong, Dorne Tsui, and Jr Deng. Their unique approach to design has earned them the prestigious Silver A' Design Award, which is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.