Marina Pufleanu: A Branding Masterpiece by Enhance Studios

Revolutionizing Women's Fashion with a Fusion of Modern and Traditional

The branding process aimed to create a brand that could effectively communicate the particularities of Pufleanu's collections. To achieve this, Enhance Studios developed a tailored brand that stands out for its femininity, visual elements, colors, textures, and meticulous attention to detail. The brand's unique properties set it apart in the high-end fashion segment, reflecting international trends and the designer's potential for growth.

All materials were designed in-house by Enhance and produced with premium printing agencies in Romania, using exclusively recycled papers. The production techniques included embossing, golden folio, and Japanese traditional silk screening. The processes were supervised by an Enhance representative to ensure the highest quality of the delivered materials.

The items designed for Marina Pufleanu included various collaterals, each with specifications tailored to their designated use. These included business cards, invoice envelopes, shopping bags, custom documents, price tags, care manuals, shoe boxes, perfume boxes, dress boxes, custom hangers, event invitations, invitation envelopes, thank you cards, and custom store totems.

The project, which began in July 2018 and concluded in October 2018, was carried out in Bucharest, Romania. Since then, the brand has been used by the designer, and various other materials have been provided to support sales and brand awareness campaigns. The design team faced the challenge of competing with top international brands, but they successfully adapted the complete identity toolkit to Pufleanu's collection, communicating the brand's particularities through the designed collaterals.

This Design was awarded the Golden A' Graphics, Illustration and Visual Communication Design Award in 2019. The award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.